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Moira Documentation

Marketing Campaign

Structured marketing materials creation workflow with differentiation and conversion focus. Solves the generic AI copy problem through competitive analysis and mandatory proof points.

Start

Section titled “Start”
Terminal window
mcp__moira__start({ workflowId: "marketing-campaign" })

Process

Section titled “Process”
flowchart LR
    A[Product] --> B[Audience]
    B --> C[Competitive]
    C --> D[Positioning]
    D --> E[Proof Points]
    E --> F[Brand Voice]
    F --> G[Create]
    G --> H[Review]

Steps

Section titled “Steps”
StepActionOutput
1. ProductUnderstand product, USPs, problem solvedProduct brief
2. AudienceDefine target audience, pain points, decision criteria, channelsAudience profile
3. CompetitiveAnalyze competitors, their positioning, messages, weaknessesCompetitive analysis
4. PositioningDefine unique angle, key messages, value proposition, differentiatorPositioning statement
5. Proof PointsGather proof for each claim (data/testimonial/case study)Evidence library
6. Brand VoiceDefine tone, style, banned phrases, good copy examplesBrand guidelines
7. CreateCreate materials using positioning, proofs, brand voiceMarketing materials
8. ReviewCheck claims, brand fit, legal complianceApproved materials

Features

Section titled “Features”

Solving Generic AI Copy

Section titled “Solving Generic AI Copy”
ProblemSolution
Vague USPsRequire specific, measurable claims
No differentiationMandatory competitive analysis
Unsubstantiated claimsProof points required for each claim

Proof Point Types

Section titled “Proof Point Types”
TypeExampleStrength
Data point”Reduces time by 50%“High - quantifiable
TestimonialCustomer quoteMedium - social proof
Case studySpecific customer resultHigh - detailed evidence

Brand Voice Consistency

Section titled “Brand Voice Consistency”
ElementPurpose
ToneOverall voice (professional, friendly, technical)
StyleWriting conventions and patterns
Banned phrasesWords and expressions to avoid
Good examplesReference copy to emulate
Section titled “Legal Compliance Review”
CheckDescription
Misleading claimsVerify accuracy of all statements
DisclaimersAdd required legal disclaimers
Testimonial permissionsConfirm customer consent
Competitive claimsVerify comparisons are fair

Example Node Configuration

Section titled “Example Node Configuration”
{
  "id": "competitive-analysis",
  "type": "agent-directive",
  "directive": "Analyze top 3 competitors. Document their positioning, key messages, and weaknesses. Identify gaps we can exploit.",
  "completionCondition": "Competitive analysis complete with 3 competitors analyzed and positioning gaps identified",
  "connections": {
    "next": "define-positioning"
  }
}
Section titled “Related”